VIDEO
The core component of our video strategy at Spears is to differentiate ourselves from the vast majority of university social media accounts by filling our feeds with an equal amount of familiar and new faces from our extended Spears and Oklahoma business communities.
The SSB Office Cribs series, in particular, is a spin on the MTV Cribs series. The goal here is to humanize professors by offering glimpses into their personal lives through how they decorate their offices, and encourage students to come see them during their office hours.
Our 2023-24 holiday video showcased many of the different languages that we have represented on campus. Recruiting students from a variety of countries and cultures, and making them feel truly welcome in their new home, is a component of the school’s mission.
Skits like the ones above are another tool we use to humanize our faculty and staff. Most of the time these are largely unscripted and showcasing the true personalities of the people featured in the video.